The self introduction of MindChamps PreSchool Limited
To recap the key points in earlier post using layman’s terms….
“We are ‘The Largest Operator and Franchisor of Premium Range PreSchool Centres In Singapore” because Converging Knowledge, who is a Independent Market Research Consultant, said so.
On Premium: “We use $1700/month as benchmark. Irregardless of the actual amount charged eventually, as long as the PreSchool Centres declare charging each student S$1,700 or more (before applying any discounts) per month, they are ‘Premium PreSchool Centres’.”
On The Largest (market share): “We count the number of PreSchool Centre Outlets (and not sales of the centres). Since MindChamps has 35 centres operating currently out of 91 PreSchool Centre Outlets who charge more than $1700 according to the data we gathered, and 35 ÷ 91 = 38.5%, MindChamps has market share of 38.5%, and hence the largest.”
How our news media describes MindChamps PreSchool Limited –
The Business Times
Implicitly acknowledged MindChamps Preschool as “Singapore’s largest provider of premium preschools by market share”.
In the subsequent paragraph, it included the 1 centre undergoing renovation work to the contribution of market share by mentioning “In Singapore, it has 36 centres, giving it a 38.5 per cent share of premium-range preschools.”